About BY L’AIMÉ NEW YORK
BY L’AIMÉ NEW YORK is a fine jewelry brand founded by a Korean designer in New York City. The brand is inspired by the timeless beauty of Korean traditions and the natural world, reimagined through a modern, global perspective.

The designer’s grandmother dedicated her life to traditional Korean embroidery, depicting motifs such as the Ten Symbols of Longevity that represent harmony, prosperity, and eternal beauty. Her mother, who specialized in horticulture and landscape design, cultivated a lush garden filled with flowers and trees, nurturing a deep appreciation for organic forms and the peaceful rhythm of nature. Growing up in this artistic environment, the designer developed a profound connection to nature, craftsmanship, and meaningful artistry.

Her father, a ship captain who traveled the world extensively, inspired the designer with a global outlook and a deep appreciation for cultural beauty. With a background in design and digital arts, the designer brings a modern, trend-forward aesthetic that defines the identity of BY L’AIMÉ NEW YORK. This harmony of heritage and contemporary vision shapes the brand’s creative philosophy.

BY L’AIMÉ NEW YORK creates fine jewelry that carries personal meaning and celebrates the deep connections of love.

Every piece is handcrafted in solid 14K gold in New York City’s Diamond District and made to order, reflecting the brand’s dedication to craftsmanship, individuality, and meaningful luxury.

Meaning of LAIMÉ
LAIMÉ originates from the designer’s name. In French, “aimé” means beloved, and in Latvian, “laime” means happiness. Together, the name reflects our brand philosophy of creating jewelry that carries love and brings joy.

Our Vision
Our vision is to create jewelry that carries love, tells your story, and connects people through meaningful design that bridges tradition and modernity, art and nature.

Custom Fine Jewelry
Every piece is made to order and crafted for the individual. Our one-on-one design approach ensures a meaningful and personalized experience for each client.

Location
BY L’AIMÉ NEW YORK studio is located in NYC’s Diamond District on 47th St. and 5th Ave., between Rockefeller Center and Times Square.
Open by private appointment only.

Artistic Heritage
Please explore the traditional Korean embroidery created by the designer’s grandmother, an artistic legacy that continues to inspire the heart of BY L’AIMÉ NEW YORK